The Content Business in the B2B world is Huge!

So the content business is tremendous. I want to give you some of the data points on this. Because we know speaking is fun. It’s great to make 20, 30, 40,000 dollars an hour. Not a bad way to make a living. But I think we fail to understand the enormity of the content market in the B2B world. So everything, most things that I’m talking about are not to the consumer but the B2B world So, average organizations are spending 1300 dollars a year. A little bit over a 100 a month per employee. Per employee. Right. It’s a massive market. You have to integrate from a systemic approach into everything that you do.

Ways to integrate those solutions. So if you’re speaking, before you have a keynote, you can develop let’s say for example on your interactive learning system. Some sort of a quiz, some sort of a survey that’s says I’m a speaker I speak on X or whatever your topic is. And you give the audience two, three weeks before ten different things that they might want to hear you speak about. Right. And then you go back to your client sponsor and say, “Wow! We did this survey for free. Because I’m such a great guy. And these three things bubbled up to the top. So that’s what I’m going to cater my speech to. But by the way items 4, 5, and 6 are really important as well. And I wish we had more time to spend together to address that. I have a system that teaches that. We should talk about that.” Right. Every time you’re out there. You have to be thinking about what else are they spending. So how many of you have done these large events, 500 people, 1000 people. Right. You know, what are the budget on these things. They’re massive. And even though you’re thrilled and delighted to get your speaking fee, it’s but a small fraction of what they are spending. Not just at the event but over the course of the year to develop those people to perform better. And you’re missing out on that market.

Peter Winick

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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