Hi there! It's Peter Winick. I'm the Founder and CEO of Thought Leadership Leverage. And…
Those who cling to the old models of creation and distribution may yet think that their methods are sustainable forever, that they can continue to serve the broad consumer market alone (even though consumer content doesn’t drive behavior change), and that thinkers, authors, and speakers can continue to do what they have always done.
But the results that come together in the harmony of Vision, Outreach, and Impact will speak for themselves. Traditionalists will join us when they finally see the waters rising around their feet. And when they do, meaningful content will spread far and fast worldwide.
Thought leaders, authors, and speakers will see passionate hobbies grow into professional callings as their content finds new avenues of expression. They will create new ideas at an increased pace when they heighten their content’s leverage.
And the organizations served by their content will adopt new ways of working and thinking. They will see measurable behavior change. Their businesses will perform better. Their employees will be more engaged. Their customers will be more satisfied. They will grow faster and be more profitable.
We are in the midst of a revolution of thought and communication.
Together, we develop the clarity to see our ideas to fruition.
Together, we break free from creative restraints to develop and deliver our content in new ways.
Together, we rise above the digital noise to bring meaning and connection to the world.
The Thought Leadership Leverage Manifesto