Communication and the Relationship to Taking Ideas to Scale An interview with Richard Newman about…
Building versatile business models for thought leadership.
An interview with Tendayi Viki about making content that isn’t dependent on personality and having an agile and evolving business model.
Tendayi shares how his path to thought leadership involved leaving Zimbabwe for the UK and teaching forensic psychology before transitioning to social psychology.
We discuss how Alexander Osterwalder created Strategyzer. Then, Tendayi explains how the platform was designed to deliver consistent results for clients by well-trained consultants. It allows the model to be scalable and gives the consultants opportunities to create plug-ins that modify the platform.
Tendayi and Peter discuss the danger of the personality of a thought leader. It is a cliff that can be hard to climb. They reveal if used properly you can instead be a platform to raise up others.
Finally, we wrap up our conversation discussing the changes Strategyzer went through to flourish during the COVID-19 pandemic. After the initial panic that everyone felt, they quickly transitioned their offerings to digital formats. The digital formats offered high-level engaging content that provided the same value.
Three Key Takeaways from the Interview
- When creating a platform for your thought leadership, make sure the content is scalable and deliverable by others.
- If your thought leadership is only based on your personality, you risk overshadowing your own content.
- When creating virtual content, you need to find ways for your thought leadership to deliver the same value you present in person.
If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, sales and other aspects so you can devote yourself to what you do best.