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A Framework for Thought Leadership

Thought Leadership consists of four components that must work together.

What are your core insights?

Draw upon your experience and expertise
Produce aha-moments for others
Offer a way to significant positive change

Are your ideas documented and well-organized?

Presents a clear framework or point of view
Supports ideas with details, examples, and data
Offers clear first steps for beginners

Framework for Thought Leadership - TLL

How would someone summarize your ideas in 2-3 words?

Defines an area of focus: “You’re known for _____”
Establishes your credibility
Generates attention in the marketplace

How do you create impact and value?

Deliver value based on substance (not personality)
Spark both engagement and action
Create tangible and measurable results

Which Type of Thought Leader Are You?

“I want to grow my
core business through
thought leadership.”

“I learned a lot of
lessons running my
business. Now, I want
to share them.”

“How can my ideas spread even when I’m not present in the room?”

“My company wants me to create thought leadership.
Where do I start?”

“I’ve changed the business lexicon, but I want to see better financial returns.”

Growth-Minded CEO

Impact & Legacy Exec

Thought Leader On The Go

Hall-Of-Fame Thinker

Growth- Minded CEO Impact & Legacy Exec Thought Leader On The Go In-House Guru Hall-of-Fame Thinker

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