Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Thought Leadership and Looking Forward in Healthcare Trends
An interview with Nicole Truhe about using thought leadership at United Health to better health care practices.
Today’s guest is Nicole Truhe, Director of Thought Leadership at United Health Care Community and State. Nicole sits down with Peter to discuss how she uses her position to educate the space about emerging health and human services policy. We discuss the different effects of internal vs. external thought leadership. Why her position isn’t part of the marketing team and why the number of followers isn’t as important as who your followers are.
Three Key Takeaways from the Interview:
- How you can use thought leadership to influence policy in your space.
- Why building a network of thought leadership is important for your own message.
- What stats are truly important to the growth of your thought leadership on social media.
If you enjoyed this podcast on organizational thought leadership and are interested in connecting with others in the industry, check out OrgTL.com and join the LinkedIn group and the discussion. If you need help with any aspect of your thought leadership, contact Thought Leadership Leverage.