Time periods, Commodities and Premiums.

But there’s also a time period where the clients that you’re working with either as a speaker, or consultant, or advisor, or whatever will pay a huge premium for what you’ve got for a period of time. So you’ve got a new book that comes out. They bring you in. And eventually all content becomes a commodity. Whether that eventually is in a year or twenty. Who knows. The trick is the premiums going to be those who they are already working with.