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Time periods, Commodities and Premiums.

But there’s also a time period where the clients that you’re working with either as a speaker, or consultant, or advisor, or whatever will pay a huge premium for what you’ve got for a period of time. So you’ve got a new book that comes out. They bring you in. And eventually all content becomes a commodity. Whether that eventually is in a year or twenty. Who knows. The trick is the premiums going to be those who they are already working with.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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