Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Taking your thought leadership from a corporation to a solo act.
An interview with Matias Obludzyner about transitioning positions, authoring a book, and the value of communication.
Matias shares his experience working at the IFC helping leaders with communication and change management. Afterwards, he explains how his time working with incredible leaders there was a key influence in writing his book.
We discuss how Matias has struck out on his own to help the leaders of other organizations with how they position themselves externally and how they influence others. Furthermore, we chat about finding the first clients, developing price and scope without a known brand behind you.
Finally, Matias shares the journey of writing the book which started before he left IFC. He discusses what the book brings to the table in the next phase of his career. Then, explains how he uses it to his advantage, and how he promoted the book.
If you want to take your thought leadership out of a corporation and go it alone, this episode is filled with great advice.
Three Key Takeaways from the Interview
- Thought leaders can learn from the experience of the others they’ve worked with and include it in their own content.
- If you are to successfully market your thought leadership, you’ll need to know who you are solving problems for and what the problems are.
- Adding a book to your thought leadership toolbox is a great way to start conversations with potential clients.
Are you trying to transition to thought leadership from your current career? Do you need help strategizing your next steps? Contact Thought Leadership Leverage and we can assist you!