Source: Super Entrepreneurs Podcast
Information provided by Super Entrepreneurs Podcast
“In today’s enlightening episode, we dive deep into the world of thought leadership with none other than Peter Winick, CEO of Thought Leadership Leverage. As a seasoned expert, Peter unveils the behind-the-scenes strategies that power the most influential personal brands and successful entrepreneurs. If you’ve ever contemplated the leap into thought leadership or sought ways to optimize your existing brand, this is a must-listen. With insights on everything from monetizing your expertise to understanding the nuances between public speaking and genuine thought leadership, Peter’s wisdom is a goldmine. Tune in and discover the keys to unlocking your true potential.
[00:01:02] Introduction to the Episode
[00:01:49] Peter’s inspirations behind his journey
[00:02:45] Common challenges or pain points in thought leadership
[00:04:20] What drives thought leadership
[00:05:30] How Peter helps with monetization
[00:08:15] Is thought leadership for everyone?
[00:10:03] Key habits of a successful thought leader
[00:11:22] Monetization factors
[00:17:19] Difference between public speaking and thought leadership
[00:21:14] Peter’s final words
“Before you get into the content, the writing, the research, ask: who benefits the most from this?”
“Who’s your market? Who’s your competition? How do they consume content?”
“80 percent of the work we do is on the sales, marketing, and distribution side.”
“The greatest thing about keynote speaking is quite frankly, it’s paid business development.”
“Getting paid to speak is an awesome thing if you can do it strategically.”
“If you’re thinking about being a thought leader, think about it with the same level of scrutiny and analytics as you would in any other business.”
“Plenty of great entrepreneurs can do the thing, but if they can’t sell it and market it, that’s what separates the good from the great entrepreneurs.”
“You have to be stubborn with an asterisk; stubborn until you’re not. Then you realize you need to pivot and change.”
Linkedin: / peterwinick
Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts. Notice to the Super Entrepreneurs community: Before we part, remember to join our Private Facebook group, ‘Mindset for Business Success’ Here we share mindset wisdom to elevate your life and business LIVE every Tuesday morning (EST), ready for a transformative journey? This group is your key to unlocking potential and achieving business growth. Don’t miss out on this incredible free resource. Join us in ‘Mindset for Business Success’ Today!
The only limits in our life are those we impose on ourselves.