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W2W: Ideas that Travel: Going Inside the Impact Equation

  • Bill Sherman

 

Source: W2W: Ideas that Travel: Going Inside the Impact Equation

Bill Sherman’s guest piece for Gotham Ghostwriters’ W2W newsletter, an extract from The Thought Leadership Handbook on the Impact Equation: why impact multiplies Idea Simplicity, Audience Relevance, Velocity and Audience Share, why narrowing an audience grows reach, and how a book supplies “system velocity” that travels without the author.

Show / outlet: Gotham Ghostwriters

Host: Gotham Ghostwriters

Date: 07-23-2026

Bill Sherman

Bill Sherman works with thought leaders to launch big ideas within well-known brands. He is the COO of Thought Leadership Leverage. Visit Bill on Twitter

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