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What can thought leaders learn from fly paper?


Hi, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage. Here’s the idea, here’s the thought that I’d like to share with you today, and that’s this: There’s a lot that thought leaders can learn from fly paper.

What am I talking about? What does fly paper do well? It’s pretty simple. You hang it up, it drops down, and it attracts flies, right? It attracts what you want it to attract. Now, there’s not a good outcome for the fly, but that’s a whole different story.

Often times, I see thought leaders that have so many different ideas and so many different ways of expressing them and so many different ways of sort of playing with their models and all that, but it’s not sticky. You know, the secret sauce of fly paper is it’s sticky, and the thought leaders that have cracked the code on how to make their work really, really sticky, meaning that once someone (and that someone obviously being a potential client) gets exposed to that idea, it just sticks.

They can’t get it out of their head. They’re like, “Of course we need to bring that person in to help us figure out that problem. Of course this is a different way to see the world. Of course, um, this makes all the sense in the world.”

So what I would suggest is if you don’t know what your fly paper is, work on creating the versions of your thought leadership that you could use as fly paper, as fly paper to get folks to really stick and attract and connect with you on a, on a easier, deeper, and ultimately more profitable level. Love to hear your thoughts. Thank you.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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