Skip to content

Where does thought leadership sit in the organization? | Org TL Minute


So where does the thought leadership function sit inside of your organization?

There’s not one consistent answer. And, in fact, I’ve seen the thought leadership team placed in a variety of different departments.

For example:

  • Marketing, Strategy, Research, Public Policy,
  • Communications, Product, and even part of a standalone institute.

And when I asked the question, “well, why are they there?” The answer usually leads back to the backgrounds of the sponsoring executive as well as the first head of thought leadership.

If you know those two people — the sponsoring executive and the first head of thought leadership — their professional backgrounds, you can probably predict with pretty reliable accuracy where the thought leadership team sits within the organization today.

We know that where a team sits impacts how they work. In terms of culture, objectives, KPIs, even the resources that are available to it.

And that’s why I’m suggesting it’s important to make the placement of the thought leadership team a conscious choice. Where should it be placed to serve the organization most effectively?

That’s a conversation to be had with your sponsoring executive as well as your colleagues. Make sure the position of the thought leadership team fits the role and the objectives that it’s trying to achieve.

Join the Organizational Thought Leadership Newsletter to learn more about expanding thought leadership within your organization! This monthly newsletter is full of practical information, advice, and ideas to help you reach your organization’s thought leadership goals.

Join the Organizational Thought Leadership Newsletter

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage!


Bill Sherman works with thought leaders to launch big ideas within well-known brands. He is the COO of Thought Leadership Leverage. Visit Bill on Twitter

Back To Top