Who hires you to solve what kind of problems?

Transcript Hey there. It’s Peter Winick. I’m the Founder and CEO at Thought Leadership Leverage. And today, I wanted to share with you an insight and observation that I’ve had after several conversations over the last month or two.

So, I talk to a lot of people. Right. I spend a very good deal of my time on calls, on Zoom talking to all sorts of authors, thought leaders, speakers, potential clients, current clients, etc. And you know one of the things I’ll ask them is, okay, give me a sense of your work, what you do, how you do it, etc. And a lot of times I’m kind of shocked at the answers that I’m getting. And they’re convoluted, they’re cloudy, they’re fuzzy, they’re not focused.

And oftentimes, I’ll say, okay, exactly who pays you to do what? Who’s hiring you to solve what problem? And oftentimes, people will sort of take a step back and look as if haven’t thought of it that way. And I think that’s a really really important way to think about your work. Not only so that you can clearly articulate it to others, who might be able to help you and make some introductions, and things of that nature.

But to get really focused on where you should be spending your time, and energy, relative to your business activity. So again, who’s hiring you to do what? Who’s paying you to solve what problems? It really, that’s what it comes down to.

So anyway, if you’re not answering that question consistently, and clearly, and tightly, I’d suggest you sort of spend a little bit of time on that. Love to hear your thoughts. Thank you.