Why do people struggle selling digital content?

Why are some people having struggles selling content when it’s digital? Hey, I can kill it as a speaker when it comes to digital content I can’t sell it. So I say let’s go back. Well we know people have great content because the market has validated. They’ve written great books. They’re there on the media. They’re on the stage, etc. But creating content to be consumed by others without you in the room is an entirely different domain. It requires an entirely different set of skills. It requires you putting the other in the mindset.