Words Matter in the Content Business

Actually, I would argue that we’re all in the content business. There isn’t anyone that would be in this room today, if you’re not in the content business. Would you agree with that? Okay cool. So if you agree with that, then we’ve got to say, if you’re in the content business, I believe words matter. So and I think what happens is, if you start to refer to yourself as just one limiting derivative of what that business is, it limits your actions and behaviors. So if you start calling yourself a speaker, you’ll act like what you think a speaker acts like. Which might be, you know, getting everybody to go woohoo every time you come to the dinner table. If you call yourself an author, you might start smoking a pipe and wearing a tweed jacket because that’s what you think an author looks like. Right? If you call yourself a consultant or a coach. Right? So I think it’s really really important to say actually, “What I do better than anybody else is I create killer content that I can deploy as a speaker. I can deploy it as a consultant, as a coach. I can deploy it on an interactive video based learning system at scale.”