Transcript Hi there, it's Peter Winnick. I'm the founder and CEO at Thought Leadership Leverage,…
Hey there! It’s Peter Winick. I’m the Founder and CEO of Thought Leadership Leverage. And today, I’ve got a question for you. And the question is: Where’s your France? So, what do I mean by that? Well, the French prime minister had declared I think back in the 70s, on the front page of their newspaper – Jeannie Louis. Declaring that Jerry Lewis was a genius.
Now, Jerry Lewis starred in such films as the Nutty Professor, The Patsy, Cinderfella, The Geisha Boy. I mean this is not necessarily what I would consider, what do I know, genius material. However, the interesting pieces, in the States, you know, Jerry Lewis was known for lots of things but genius clearly not being one of them. France, for some reason saw genius in his work.
So, I started to think about that and it got me to realize that in many instances lots of our authors, thought leaders, clients, and friends haven’t found their France quite yet. So, they’re working really hard, they’re going after certain markets. And the markets kind of get them, and kind of appreciate them, but they don’t revere them. They don’t honor them. They don’t look at them like the genius that they may be.
So, I would ask you to start thinking about putting your work out there into other fields, into other domains, into other markets. Because somewhere out there, someone probably thinks you’re a genius, or some group, or some entity, or some function, or some whatever. And you got to go find your France.
So, would love to hear your thoughts on that. Thank you.