by peterwinick on December 13, 2011
Left brain or right brain? Innovation versus execution? Process or people? Strategic versus tactical? Many of these concepts are positioned as either/or behaviors or default types of people, teams and organizations. There are ample tools to help determine your dominant type or style. There are also dozens if not hundreds of books on each of [...]
by peterwinick on November 1, 2011
Being a successful author or thought leader is not easy. It’s incredibly rewarding on many levels yet it’s getting more and more difficult for many to be able to effectively monetize their content. The quaint old days of getting a nice advance from a publisher and then going out on the speaking circuit a [...]
by peterwinick on September 26, 2011
One of the challenges you face when considering the ways to leverage your content is that there are now more modalities than ever before that people use to consume content. The days of just reading a book or an article to gain knowledge are over. You need to be able to understand who your market [...]
by peterwinick on September 22, 2011
Here are few more ideas to think about when contemplating how to best leverage your content and your book. Obviously not every option is a viable one for everyone but the more you consider the more you will ultimately be able to use. 1 Create an Assessment Tool
What will happen if people read your [...]
by peterwinick on September 15, 2011
Everybody is doing it. With easy-to-use, off-the-shelf publishing software, even producing a good looking book isn’t that difficult. Books are being written and published at the highest rate in history. It’s selling books that is the problem. Many authors write a book and simply expect the sales of the book to propel them towards riches [...]
by peterwinick on September 8, 2011
Every thought leader and author has a vision, in fact every successful business has a vision. Often a lot of time, energy and effort is spent debating, crafting and fine tuning the vision to insure it is perfect. It’s integrated into the marketing and communication programs of the organization, the training and development of the [...]
by peterwinick on September 6, 2011
OK, so you’re an author or a thought leader (or aspire to be one); you’ve got a model, a message, a methodology that you’ve developed and you’re thinking about ways to market your services, solutions or products, now what? Where do you start? What is the most effective way for a thought leader to market [...]
by peterwinick on August 30, 2011
It used to be that the person with the access to the most information had a distinct advantage in the marketplace. In many industries this is still true although to much less of a degree today than in the past. However in most situations it’s not having access to the information that gives you the [...]
by peterwinick on August 25, 2011
Making mistakes in pursuit of your goals is an unavoidable part of the process. Some folks are afraid to make any mistakes at all and the result is that they don’t take enough chances, embrace risk, try new things and ultimately limit their chances of being successful. That being said I think that you need [...]
by peterwinick on August 23, 2011
I have the privilege of working with some of the greatest thought leaders of our time. I learn something from each of them during every interaction and (hopefully) more often than not they learn something from me as well. The range of expertise that my clients have is vast; sales, leadership, management, communications, strategy, marketing, [...]
Peter Winick has over twenty years of experience and has worked with a variety of thought leaders. In addition, he has built and managed several consulting and professional development organizations.
