Skip to content

Thought Leadership Needs a Human Voice | Org TL Minute


Thought leadership needs to have a personal touch. It can’t be simply put out underneath the corporate logo and blasted out like a press release.

Thought leadership needs a human voice.

Your prospects and your buyers: they want to know how people at your organization think; they want to know you are and how you see the world;

They want to know can trust you to help them make smart decisions.

Content marketing, I think, works well with broadcasting strategies.

But thought leadership is different. It’s about narrowcasting to your audience.

So that they feel that you’re in the room talking to them personally about their challenges, their concerns, and their opportunities. I often describe thought leadership as a coffeeshop conversation. You invite someone to join you. You listen to each other, you exchange ideas, and then, at the end of the conversation, you walk away a bit wiser, and open to new ideas.

Join the Organizational Thought Leadership Newsletter to learn more about expanding thought leadership within your organization! This monthly newsletter is full of practical information, advice, and ideas to help you reach your organization’s thought leadership goals.

Join the Organizational Thought Leadership Newsletter

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage!

Bill Sherman works with thought leaders to launch big ideas within well-known brands. He is the COO of Thought Leadership Leverage. Visit Bill on Twitter

Back To Top