Peter is a sharp and excellent strategist who helped me better understand and leverage my brand for business success.
I was introduced to Bill Sherman when we engaged Thought Leadership Leverage to help us define our Content Strategy. Bill and his team were incredibly insightful and pragmatic in their approach to co-creating a foundation to both define and focus our Brand Purpose. Bill is infinitely patient, and spends the time to get it right! The “it” is a taxonomy that nails what we bring to our clients and market, the method that we continue to use to uncover Chocolate Conversations in an organization, and the narrative that distinguishes us from our competition. Additionally, Bill helped us align our products and offerings to our redefined Brand Purpose. Not necessarily in our original scope, Bill and his team helped us establish a business development and project management process and practice that now has everyone in our firm on track, on time and on budget. Bill is smart, generous with his time and support, and effective.
Rose Fass
CEO
fassforward Consulting Group
Peter spent two weeks consuming the 15 years of content I had created for the IT executive community and then focused in on the single most valuable concept. We spent a few hours brainstorming and emerged with a winning idea for turning that concept into a viable business. The session was eye-opening for me and I am excited to move forward!
“Our session with Peter Winick was like having our own personal master class in strategy development for our thought leadership and consulting practice. We are energized by the concepts he taught us based on his years of experience and are thrilled that he will continue to advise us as we put his recommendations into action. His passion and commitment to seeing us succeed separate him from other consultants in this crowded field.”
“I’m not sure which impressed me more – Peter’s ability to quickly grasp what I was trying to do and why it would be important to a buyer, or his network of great contacts. Although I have only worked with him for a short time, I have already achieved one significant goal and have a solid, well-conceived map of where to go next and when. While Peter asked the perfect questions, the plan is one we conceived, not something off the shelf. Peter walks a nice balance between pushing me out of my comfort zone, and knowing when I’m too far out. I would encourage anyone who wants to create a sound business for their ideas and experience to contact Peter and get started.”
Carol Anderson, Principal at Anderson Perfomance Partners
If you want to play in the big leagues, you need to be enterprise-ready and Bill Sherman will get you there. As a keynote speaker, and I don’t think I’m alone here, I sort of thought giving speeches to gatherings of Fortune 1000 employees meant I was ready for any enterprise. That was until executives started asking me for a package of solutions they could implement throughout their organization. Bill, and his operations team at Thought Leadership Leverage, prepared me and gave me the confidence to pitch great solutions to these execs. They helped me:
- Assess what I was currently capable of providing an organization
- Determine what I would need to be enterprise-ready
- Build the components needed for an enterprise rollout; a video series with activities, webinars, manager toolsets, diagnostics and assessments, and the list goes on
I wanted to add more value to organizations, while also monetizing my content and expertise. I now look forward to increasing revenue without being personally on-stage. I enjoy seeing people’s lives improved through the propagation of my ideas. I may have brought my skill, but Bill Sherman and the TLL team gave me the uniform and the equipment to join the big leagues.
Juliet Funt
CEO, WhiteSpace at Work
“I attended NSA’s annual meeting to meet Peter. Actually, I had never heard of Peter, but had hoped to meet someone who had his perspective and expertise. During his session, I figured I was in the right room for two reasons. One – Peter started stirring the pot instantly with marketplace truths; and two – Brian Tracey was in the audience learning from Peter. I approached Peter afterwards to learn more and found his intellect and enthusiasm to be energizing. He’s quite perceptive, and has already helped me see my business in a whole new light. I look forward to a long-standing relationship with Peter and his team as we partner to grow my business and spread the word on Self Reliant Leadership.”
“Peter Winick helped me to relook at my business model with a much broader lens and visualize how much of my book’s content could be added to my business offering.”
“Peter helped me see new paths to profitability, and to a better lifestyle … two incredibly important things for a business owner. I now have new ways of looking at my business that will be with me for years. I highly recommend bringing Peter into your world. His insights will bring you great value.”
“Peter is a gifted strategist. Peter’s a rare bird—someone who is uniquely able to bring clarity out of complexity in the ultra challenging ‘thought leader space’. There’s really no one else quite like him. He’s been tenacious in his support. Plus, I’ve loved working with him.”
“Working with Peter is magic. After he consumed my decades of work, it took us 2 hours in the same room to nail my business focus. It was so obvious then when it had been scattered, fragmented and hidden until that moment. What a relief! My path feels much clearer.”
“Peter Winick helps thought leaders turn their ideas into real businesses. He gets you past the book-and-a-speech mode and into a commercial proposition that can make a real difference. No one else I know does that nearly as well.”
