How frameworks and content marketing connect to thought leadership. An interview with Ashley Faus about…
Celebrate Leveraging Thought Leadership’s 300th Episode!
A look back at highlights from episodes with Scott Miller, Mark Victor Hansen, Jeff DeGraff, Dorie Clark, Melanie Huet, and Mike Kleinemaß.
Over the past three years, Peter and Bill have interviewed hundreds of guests learning their stories, sharing advice, and expanding each other’s understandings of the various facets of the thought leadership market. Today we celebrate our landmark 300th episode by looking back at a few of the many great guests that we’ve had the pleasure of interviewing.
We start with Scott Miller, Executive Vice President of Thought Leadership at Franklin Covey, the host of On Leadership with Scott Miller and co-author of Everyone Deserves a Great Manager. Scott explains how he helps clients get up to speed on mixed platforms. Also, he discusses why you need to have one established before publishers will seriously look at you. In addition, we talk about the art and science of speaking.
Second, from the best-selling franchise Chicken Soup for the Soul and author of other best sellers such as The Power of Focus, The Aladdin Factor, and Dare to Win we sit down with Mark Victor Hansen. Mark shares how he has harnessed the power of licensing for books and beyond.
Next, Peter speaks to the “Dean of Innovation” Jeff DeGraff. Jeff is the founder of the Innovatrium, a professor and is the bestselling author of The Creative Mindset. We discuss forging your own path as a thought leader and how creativity and innovation come from positive deviance.
Afterwards, Peter talks with one of the Top 50 Thinkers in the world Dorie Clark. She is the author of Entrepreneurial You and Reinventing You as well as a business professor at Duke and Columbia University. Dorie shares how she has transformed her standard offerings to the digital world during COVID-19 and how she continues to deliver value in this new medium.
Organizational Thought Leaders
Then, we shift gears to our Organizational Thought Leadership series where Bill interviews Melanie Huet. the Executive Vice President and Chief Marketing Officer of Serta Simmons Bedding. Melanie shares how she helped transform a hundred-year-old company by understanding the culture, building trust, and helping others realize their role in the change.
Finally, we wrap up this great compilation episode with Mike Kleinemaß, Digital Marketing & Communications Expert at ThyssenKrupp, a company that deals with engineering and construction of plant technology. Mike explains why building and maintaining a relationship on Linkedin means having two-way conversations that help others solve their problems and provide value.
We want to thank all of our guests and especially our listeners for being part of our podcast journey. We hope you’ll continue to listen, share, and learn for years to come.
If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. We can help you implement marketing, research, sales and other aspects so you can devote yourself to what you do best.