Transcript Hey there. It's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage.…
Hi there! It’s Peter Winick. I’m the Founder and CEO at Thought Leadership Leverage. And today, I wanted to throw out a thought, an idea, something to get you going.
Have you ever thought about your thought leadership, your content, your work as a practice? Right. So there’s lots of ways that we put our work out into the marketplace. These days, it tends to gravitate towards the development of capabilities. Right. So, how do we develop leaders? How do we develop managers? How do we transfer the expertise that we have into skills into other people at scale? Hopefully.
And that’s great. That’s fine. Right. That’s the way that we learn and that’s the way that people master new ideas, and new concepts, and put them put them out in the universe and use them. Another way to start framing or thinking about your work is as a practice.
You know, in a practice when you think about what resonates or what comes to mind, when you think about somebody talking about a practice that they have. It’s typically something a little personal. It’s meditation. It’s yoga. It’s mindfulness. But, you know, when you look at the definition of a practice, it’s something that becomes a habit, something that someone tries to master again and again and again.
And I think that there is a lot of content, a lot of great thought leadership out there that can be positioned as a practice. So you never achieve the end. You’re never ultimately, you know, you never hear someone that’s practicing yoga say, “Okay. I finished that. I’m now complete.” It’s a journey. It’s a quest. It’s never-ending. It’s a lifelong journey.
So anyway, the idea that I have here for you today is if you’re focused on getting your work out there, primarily as a capability development tool, start to think about creative ways that you can frame it, position it, and talk about it as a potential practice. I think it would help help you gain a little bit of traction in the marketplace. Thanks so much.