Do you want to scale your work? Simplify it first.

Transcript

Hey there. It’s Peter Winick. I’m the Founder and CEO at Thought Leadership Leverage. And today, I wanted to share an idea with you as I like to do on a fairly regular basis. And the idea today is that in order to scale, you have to simplify.

So, let me unpack that a little bit. Clients come to us. People come to us. And the work that we do largely involves helping thought leaders, authors, speakers, etc. Scale. What does that mean? That means getting the work out to more people, in more formats, in more ways to increase the impact that it has on the on the world. And that could be fairly complicated in terms of how you go about doing that, and the strategy, and the implementation, the execution, etc.

That being said, the first sort of step in that process is to simplify. That’s right. In order to scale, in order to go big, you have to simplify. What do I mean by that? What I mean by that is often thought leaders and experts and those sorts of folks. Folks that we work with are really really really good at what they do. Right.

So, this is kind of the curse of the expert. They just know how to do what they do. However, explaining that to others, breaking that down to sort of that molecular level, isn’t something they’ve ever done, isn’t something they’ve ever needed to do.

But in order to scale, you have to simplify. You have to break it down to its most elemental pieces. It’s core. And then, you can build it back up.

Then, you can build your work out in various models, formats, modalities, vehicles, etc. in order to get to the scale that you want to achieve.

So anyway, the counter-intuitive thought I’m putting out there today is that in order to scale, you need to simplify your work a bit. So love to hear your thoughts. Love to hear your reactions. Thank you so much.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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