Bill Sherman teaches PitchWell's community how to find the zero in their visibility. He opens with Emily Dickinson's locked chest of poems to show that impact is what happens after the work exists, then walks the Impact Equation factor by factor: idea simplicity, audience relevance, velocity and audience share, multiplied, so one factor at zero collapses the rest. Reading cold pitches the way a podcast host reads them, he has the room diagnose its own lowest score.