Collaborating to Join Research with the Applied in Thought Leadership | Jim Kouzes

Collaborating to Join Research with the Applied in Thought Leadership | Jim Kouzes

Codifying Concepts by Collaborating to Create Thought Leadership.

An interview with Jim Kouzes about collaboration, codifying concepts and making evidence-based research into practical content.


Today’s guest is Jim Kouzes. He is the co-author with Barry Posner of the award-winning and best-selling book, The Leadership Challenge. He’s also the Dean’s Executive Fellow of Leadership, Leavey School of Business, Santa Clara University.

Jim tells us about his first meeting with Barry and how they quickly became best friends.  That friendship and their common interests led to writing The Leadership Challenge, which has sold more than two million copies worldwide!

Jim’s focus on the applied and Barry’s emphasis on research allowed them to develop the Leadership Practices Inventory (LPI).  The LPI is a standard 360 leadership assessment. Jim explains the process of creating LPI. He shows how real-life examples play heavily into the ability of clients to grasp the concepts.

The COVID-19 pandemic has changed the way many people work and think. Jim discusses the changes in leaders and what employees look for in leadership due to the pandemic. He speaks about whether we can expect these changes to subside as we move forward or if some of them will become the new norm.

If you want a deep understanding of how evidence-based research can become applied skills you can use in daily life, this is a great episode for you!

Three Key Takeaways from the Interview
  • When collaborating on thought leadership, try to work with those who have complementary skills and not competing interests.
  • Your thought leadership should not include anything you cannot factually demonstrate.
  • Real-life stories of how your thought leadership has worked can help others understand the principles of your content.

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.

Listen to this podcast on Apple Podcast or Google Podcast!

Peter Winick

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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