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Converting a Workshop Business to Digital

Workshop providers say the world is changing. And they’re right. It is. It’s evolving away from an era in which people could afford to fly across the country and spend multiple days in training seminars instead of managing their business. That was then. This is now.

Some thought leaders still focus on workshops as a primary introduction to their content. But they’re a diminishing species.

Why? Because:
• Fewer companies are sending staff to workshops;
• Travel budgets and expenses are highly regulated; and
• Everyone is so busy that getting even two days away to attend training is nearly impossible.

The Association of Training and Development’s 2017 State of the Industry discovered that organizations spend about twelve hundred seventy dollars per employee, per year, on development. Think about how much of that money would be taken up by travel and hotel fees, as well as time off to go to workshops! Businesses want something scalable, functional, able to reach more people—for less cost. And you want something that will grow as your clients grow, remain evergreen, and be accessible to employees and leaders within the organization anywhere, at any time, on-demand. Less pressure for them; more profit, for you.

Sure, e-learning has been around for decades, but in the YouTube and TED talk generation, we expect more than a “next” button and a quiz. We need to repackage the big ideas from workshops into formats that are smarter, easier to consume, and interactive. Ones that can be accessed wherever you are, on any digital device. Companies need laser-focused training that can be understood easily, but will have a big impact on business needs. Education that produces measurable results.

Translating your existing workshop content into a high impact digital experience needs to be an exercise in capturing the energy and essence of having an expert trainer in the room. To do it right, you have to bring the punch of your passion and enthusiasm to video.

Thought Leadership Leverage has worked with clients whose workshop models help hundreds of businesses training thousands of leaders per year. We provide the tools and experience needed to help thought leaders offer a broad digital platform. Your clients will love being able to introduce content that has been exclusively for senior leaders and mid-level managers to all their employees across the globe cost effectively.

Thought leaders want to push boundaries and develop exciting new ideas. So, why are you still overly dependent on workshops? Yes, for small settings or important high-level training, workshops are still a great idea. But if you want to translate exceptional content into scale-able, digital solutions using cutting edge technology—you need Thought Leadership Leverage.

Digital is transformative.

Telecommunication and online learning makes learning instantaneous, cheaper, and easily available to busy executives. Companies spend enormous amounts of money on employee education. They deserve a better return!

Transforming your workshop business into cutting-edge, digital, on-demand modalities, will increase the number of people you can reach with your content, and magnify its impact by thousands. That’s good for your client, and that’s good for your bottom-line.

So, if you’re looking to jump-start your content and accelerate your organization’s evolution, I invite you to get in touch. I look forward to the opportunity to work with great thought leadership, and to drive your business forward with an exciting new set of tools!

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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