Developing Content is Different from Developing Business

The last thing we do is develop business. Because developing content is different than developing business particularly in the B2B. And I find that a lot of people that are really good at developing content, are ok at marketing, and ok at sales, and they’re mediocre at social media. It’s like their A+ here and their struggling where they’re Bs and Cs. They shouldn’t even be there. You should build a moat around them and say, We’re gonna…My organization is going to build a moat so I can create killer content. But I need the systems, and processes, and people, and methodologies in place that help me scale, leverage and monetize that.