Developing Content is Different from Developing Business

The last thing we do is develop business. Because developing content is different than developing business particularly in the B2B. And I find that a lot of people that are really good at developing content, are ok at marketing, and ok at sales, and they’re mediocre at social media. It’s like their A+ here and their struggling where they’re Bs and Cs. They shouldn’t even be there. You should build a moat around them and say, We’re gonna…My organization is going to build a moat so I can create killer content. But I need the systems, and processes, and people, and methodologies in place that help me scale, leverage and monetize that.

Peter Winick

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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