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Great Content Delivered Digitally has to Change Behaviors

Great content delivered digitally has to change behaviors. How do we know it changes a behavior? As we’re building the content, we have to document and be thinking about, ‘As a result of somebody going through, these are the behaviors I want to touch and an individual in human level.’ And in order to do that, I have to have people around me. Maybe someone with an OD background, someone an instructional design background that knows the art and science of adult learning.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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