Do you know how irrelevant you are?

Transcript

Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here is the thought that I’d like to share with you today. And that’s this: it is an incredibly freeing realization when you come to terms with the fact that as a thought leader, as an author, as an expert in your field, you are incredibly irrelevant to so, so many. In fact, you might be irrelevant to 99% of the world or more. And that’s really a wonderful thing to understand and process.

Now, why do I say that? Because it sounds sort of the opposite of what we all strive for, which is getting our work out there to as many people as possible, getting the exposure, doing the things that we need to do so that our work lives on and people get the advantage of being exposed to it.

Well, the reason it’s important to realize how irrelevant you are to so many is that you can understand, with a level of depth and empathy, that the few that matter the most to you, how they think, how they consume content, what their problems are, what the needs they have, what the things that you are uniquely qualified to do to help them and support them, and then focus your marketing efforts, your dollars, your resources, your time, your energy, your effort on those issues, not the broad things that are, quite frankly, irrelevant to most people most of the time.

So anyway, embrace your relevance and use that as the basis of rethinking your thought leadership marketing. Thank you so much.