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Don’t Create in Isolation

Oftentimes, people that create content, they’re creative. We’re all creative, we’d love to do things, we love to research, we love to sort of play with the content. Whatever. Umm. And we do it in isolation. If you put together systems and processes to ask your clients what they want from you, and you’ve puts some thought into it, they will tell you.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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