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Find More Budgets


Hey! It’s Peter Winick. I’m the Founder and CEO at Thought Leadership Leverage.

And today, I wanted to share with you an idea and see what your thoughts and reactions are. So the idea is this. In my work and my observations with authors, speakers, academics, thought leaders, etc., they tend to be going really really broad with regards to the offerings, the services, the derivatives, the modalities. They’re always putting their stuff out there in as many ways as they can.

And that’s not a bad thing at all. It’s interesting to be creative and Innovative and get your work out there in as many formats as you can. However, they don’t spend a lot of time thinking about how many different budgets their work could be connected to. So obviously, if you’re a speaker there’s an event Buzz budget. If you’re in the training and development side doing workshops, etc; there’s a training and development budget.

But I would argue that it makes sense to put a little bit of creativity and thought cycles into where you can connect your offerings and your solutions to the budget of your buyers. Right. So, there are developmental budgets. There are event budgets. There are marketing budgets. There are budgets that are at the discretion of a leader or a manager or an individual contributor.

So, instead of coming up with the next offering or solution, think about the next connect action to a budget, which might open your work up to an entire new set of clients and use cases that would be incredibly beneficial to you. Love to hear your thoughts. As always, thank you.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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