Getting Returns from Digital Content

Right. It’s just how many of you feel you are not getting the returns on the efforts you’ve put into the digital stuff? Like I thought this would yield X it’s yielding Y. Right. How many how many of you were…how many….Let’s go back… How many of you has it exceeded all your expectations and, you know, there’s 11 Ferraris in your driveway? Right. Okay. So why is it so hard? It shouldn’t be so hard. Right? I’m really good as a speaker. I’m good as an author. It’s hard. Right. It’s hard because either you’ve got the wrong skill sets, the wrong tactics, the wrong strategies, the wrong content, the wrong product road map. Right. Any of those, maybe without identity, any of those resonate? Of why there might be a problem in the process here? And it’s not a technology problem and it’s not a system problems because you’ve got a good system. If you’re in here, you’ve got a good system.

Peter Winick

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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