Who are you trying to teach it to? There’s another problem we have. A lot of us because we’ve been doing this for a while we’re dealing with senior level executives, we’re dealing with the CEO we’re dealing over here. That’s all fine and dandy but a lot of times the money is in the masses. The money is at sort of the bottom of the period a pyramid. How do you take a derivative of what’s working here in your consulting, in your speaking, in your training and democratize it. Simpler language. Simpler base level skills. You know. What’s the 100 level of what you’re trying to teach?