Hi there! It's Peter Winick. I'm the Founder and CEO of Thought Leadership Leverage. And…
Hi there. It’s Peter Winick! I’m the founder and CEO of Thought Leadership Leverage. And a thought that I wanted to share with you today is a potentially different way to measure the efficacy of your thought leadership, the impact that your thought leadership is having.
So, thought leaders authors speakers consultants advisors are constantly struggling to figure out, you know, are they making a difference, are they are they having that reach, are they having that impact. And we look for sort of metrics or something to give us an indication that that’s happening, you know, retweets, likes, how many people read my article, or saw a video. And those are all good for what they are.
But you know, I had a thought the other day that, you know, one of the things that I looked at, one of the things that’s an indication to me that thought leadership is strong, or is powerful, or is on its way to having greater and greater impact is if it’s serving as kindling for deep great thoughtful insightful conversations with your target avatars.
So, for example, somebody watches a video that you have, or a post that you have, or a book that you’ve written, etc. And they use that as a basis to start a conversation, or to ask a question of their team, or to share that with someone. And say, hey I just read, or saw, or whatever. Or take a look at this! This reminds me of that conversation that we had the other day.
But this concept of being the kindling of a great conversation which is rooted in your work and your thought leadership I think it’s a powerful one. I don’t know that it’s as easy to measure as some of these sort of vanity or film metrics that we tend to look at.
But I often hear and see people sharing thought leadership for the purposes of having great conversation, or starting a discussion, or going deeper on something. I think that’s a great measurement of both the quality, the impact, and the efficacy that your work may be having.
Something to think about. Thank you.