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Is your thought leadership one size fits all or is it bespoke?


Hi there! It’s Peter Winick. I’m the Founder and CEO of Thought Leadership Leverage. And today, I wanted to throw out an idea, concept, and see if it resonates, see what you think.

I think one of the highest compliments that any thought leader can get from someone following their work, whether it’s a potential client or someone that reads their work, etc; is when they say something along the lines of “Wow! it feels like you wrote that piece just for me. It feels like you were a fly on the wall, in that meeting I had last Tuesday. And the things that you were talking about were so custom tailored just for me that it just really really resonated.” I think that’s the the ultimate compliment.

The other side of that, if you think of it as a continuum, is when someone’s reading your work and looking at your work, whether it’s in video, or articles, or your books, etc; and they kind of roll their eyes and go, yeah it’s kind of airline magazine-ish. It’s the top 12 steakhouses in Austin, Texas or whatever.

Not that the content is bad but anybody that sat in seat 11d that day would have had access to that content. So there is no real sense of bespokeness, sense of customization, sense of high level of resonance.

And I think that if we strive for the outcomes of wow that was written just for me, we would be more successful in using and strategically deploying our thought leadership to connect with the folks that matter most to us. Whether that’s potential clients, whether that’s others that we’re trying to influence, creating a movement, whatever the case may be.

But you know, I think it all comes down to having the clarity and the focus with regards to who you are trying to connect with and then lining everything up against that.

Anyway love to hear your thoughts. Thank you.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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