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Lack of Focus Leads to a Lack of Credibility


Hey there! It’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage.

And today, I wanted to share an idea or maybe a challenge with you. And that is, that as a thought leader, as an author, as a speaker, as an expert you’re above average in many many things, typically. Right.

So, you’ve got your sweet spot and then there are two or three other things that you’re as good or better than most in their respective fields. And it’s tempting to start to go into those other places. However, what I found is that the lack of focus, the lack of sticking to your lane leads to or can lead to a lack of credibility when you’re engaging with clients, when you’re speaking with prospects, when you’re having conversations around what you do.

The preference or my preference, my recommendation, my suggestion would be find the thing. And you know what that is, that you’re better than anyone at, that lights you up, that you can just blow up and knock out out of the park easily.

And stay there. And just stick there. And stay there. And stay focused. And get better and better and better and better at that thing. And avoid the temptation of being okay or even better than okay at a couple of other things that folks might ask you to do and you might be tempted to do if it’s not a busy time. Or it’s something that’s intriguing to you intellectually, or you find some mystique about that possible engagement.

So anyway, takeaway is this: is that the lack of focus could lead to a lack of credibility. And I’d love to hear your thoughts and experiences along those lines. Has that, has that rang true for you? Thank you.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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