Examining the concepts of owned ideas and recruiting help. An interview with Deborah Levine…
A lot of thought leaders are “accidental,” meaning, they ventured into the thought leadership world after having a great deal of success as a leader, academic, or executive.
Author and Brandeis Professor of Business, Andy Molinsky, joins Peter for an invigorating conversation about his journey into thought leadership from the academic world.
Andy creates thoughtful and engaging content, focused on practical skills development. “Getting out of your comfort zone” is the core of his brand! In this episode, Andy candidly discusses the process of diversifying content into new formats, and the best ways to market those products.
Andy also talks about the challenge of balancing work with a young family, and the rigors of academic research. He shares his experience developing the right blend of investment and time needed to accomplish his goals in the thought leadership space. It’s a lot to cover, so let’s get started!
If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.