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Leveraging Thought Leadership With Peter Winick – Episode 17 – Shannon Huffman Polson

Leadership matters. A good leader not only makes an organization better, they also make people better.

We’re proud to host Shannon Huffman Polson on this episode of the TLL podcast. After becoming one of the first women to fly the Apache helicopter in the U.S. Army, Shannon spent almost a decade as an Army officer and attack aviation leader around the globe. Most recently, she’s spent more than five years leading and managing in the corporate sector at Guidant and Microsoft.

Shannon discusses her journey to thought leadership; from her military service, to running a business group at Microsoft, to authoring a memoir and business book. She shares the advantages of developing a strong business model (and gives a glowing review of TLL’s assistance!).

Further, she shares her insights about having diverse product offerings, and going beyond keynote speaking to create a hub for her content: The Grit Institute. Shannon talks about investing in the right mix of products (for her and her clients), targeting and segmenting the audience, and the entrepreneurial spirit at work as a thought leader. Listen in, and get advice from one of the world’s best up-and-coming thought leaders!

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.


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Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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