Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey…
Is anyone content to being “average”? Of course not! That’s why you need to know your niche; it helps you lay the groundwork for exceptional success.
Lt. Col. Rob ‘Waldo’ Waldman joins Peter in this episode. Waldo is a Hall of Fame keynote speaker, a New York Times Bestselling Author, and a decorated fighter pilot. During their discussion, Waldo shares his approach to creating authentic, powerful, and actionable content.
Waldo provides insight into his high energy, high impact style of sales, and talks about the kind of preparation that is essential to success and staying power. He also talks about the way research into the client’s needs is essential, and how your content should attack those issues and provide customized solutions.
This episode is an inspiration, recommended for anyone looking to improve their sales game and drive major changes in their business.