Leveraging Thought Leadership With Peter Winick – Episode 42 – Eric Lofholm

In the world of training, swiftly changing technology means we must adapt or die. When thought leaders make the move to digital, they should ask a lot of questions. What platform should you use? How do you manage your content to make it teachable? What products will create the best value?

Our guest this week is Eric Lofholm, International Master Sales Trainer and author of the best-selling book “The System.” Eric discusses his journey from nearly failing out of his sales job to becoming one of the business’s top sellers – in just 60 days.

Listen in as Eric talks about using the experience of working with Tony Robbins to start his own business, and what you should do when moving your training content to an online model. Listen in!

In the world of training and the speed of technology it can become adapt or die.  When you make the move to digital with your content you have to ask a lot of questions.  What platform should you use?  How do you break your content down into bite size chucks?  And how do you create value in distance learning are just a few.

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.