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Leveraging Thought Leadership With Peter Winick – Episode 44 – Ryan McCarty

A lot of front-line employees see their work as a chore. They don’t understand that they’re a vital part of the organization – they don’t see how they can make a difference, and they don’t feel like part of something bigger. How can you inspire your employees to show up to work with more enthusiasm? Teach them their “why!”

Our guest in this episode is Ryan McCarty, co-founder of Culture of Good and co-author of “Building a Culture of Good.” Ryan sits down with Peter to discuss how his experience in the not-for-profit world has helped businesses grow, and how giving every employee a strong “why” to come to work changed the corporate culture of TCC and many other businesses.

Profit doesn’t have to be evil. Ryan talks about ways to have fun at work while building your business and making a difference in the world. If you want your why you go to work to be as important as what you do there, tune in!

Here’s an extra! Learn how Thought Leadership Leverage helped Culture of Good with their book tour. Watch our video on “Building a Culture of Good.” Or, check out Ryan’s Testimonial.

Learn about Thought Leadership Leverage’s Book Launch Strategy and offerings to help your Book Campaign!

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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