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Leveraging Thought Leadership With Peter Winick – Episode 55 – Erika Anderson

Peter Winick speaks with Erika Andersen


Publishing a book isn’t always about making money. Books build a thought leader’s credibility, develop your brand, and provide a resource for your clients. But they can be hard work! Want a few tips?

Our guest is Erika Andersen, founding partner of Proteus International and author of “Be Bad First.” In this episode, she shares her insight on the publishing landscape.

Erika discusses the benefits of getting a book published beyond sales, and how to make sure you have a successful book. By leveraging specific business concepts and leadership content, you can propel your book forward.

If you are about to publish your first book, take action and contact Thought Leadership Leverage! We’ll help make sure your book launch is a success.


If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.


Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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