Peter Winick speaks with Erika Andersen

Leveraging Thought Leadership With Peter Winick – Episode 55 – Erika Anderson

Peter Winick speaks with Erika Andersen

Publishing books isn’t just about making money.  It is about building credibility, developing your brand, and having resources to offer your clients. There is much more work involved to be successful with a book today. By leveraging certain specific business concepts and leadership content in a transformative fashion, you can propel your book forward.

Erika Andersen, Founding partner of Proteus International and author of “Be Bad First” shares her insight on how the publishing landscape has changed, the benefits of getting a book published beyond sales, and how to make sure you have a successful book.

For information on why you need to be the CEO of your book stay tuned!

A blog can bring traffic to your website, provide connections on social media, and so much more. Listen in and learn how.

If you are about to publish your first book, take action and contact Thought Leadership Leverage about making your book launch a success.


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Peter Winick

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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