When writing a book on your content, it is easy to feel handcuffed by a fear of saying too much. But there is value in having to write down what you do in a way that others can understand and implement it.
Our guest is David Benjamin. He is the Co-Founder and Chief Architect of Syntegrity Group, which specializes in advising Fortune 500 and Government leaders on how to organize for complexity. Also, David is the co-author of the upcoming book “Cracking Complexity” available on May 7th, 2019.
David sits down with Peter to discuss the process he took writing the book with a co-author, who found a 3rd partner in a ghost writer. They discuss taking a proven method and making a market for it, where their target audience might not have been aware they needed the solution.
It takes a solid strategy to forge your own marketplace for your product and methods. Make sure you have one in place by working with Thought Leadership Leverage.