When writing a book about your thought leadership content, it’s easy to feel handcuffed by a fear of saying too much. There’s value in depth, but there’s also value in brevity!
Our guest in this episode is David Benjamin, co-founder and Chief Architect of Syntegrity Group, a company which specializes in advising Fortune 500 and government leaders on organizing to handle deep complexity. David is also the co-author of the upcoming book, “Cracking Complexity,” available on May 7th, 2019.
David sits down with Peter to discuss the process of writing a co-authored book, and the difficulties of writing a “simple” book about complexity. They discuss ways to create a market for your thought leadership content and methods, and how to catch the eye of your target audience, even when they aren’t yet aware how much they need your solution.
It takes a solid strategy to forge your own marketplace for your product and methods. Make sure you have one in place by working with Thought Leadership Leverage.