Leveraging Thought Leadership With Peter Winick – Episode 102 – Lori Ames

Leveraging Thought Leadership Episode 102 - Peter Winick and Lori Ames

Business books have changed. Once, there was a solid focus on units sold, but in today’s market, the focus has shifted. Now, books are a tool to increase your reach, brand recognition, and cache – and giving them away can be just as profitable as selling them!

Our guest is Lori Ames, Founder and CEO of PR Freelancer Agency. Lori sits down with Peter to share her expertise in publicity, public relations, and marketing for non-fiction authors.

Listen in as Lori gives advice on how to approach a PR firm, determining the long-term purpose of your book, and why books no longer have a “shelf life.” In addition to book publishing, Peter and Lori discuss the effects of having an outdated website or blog, and the benefits of hiring a PR firm to handle the details of your content marketing.


Writing a book can be a daunting task. During the process you have to make sure the other parts of your business continue to work. Peter shares advice for making sure the book writing process doesn’t control you.


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Peter Winick

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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