Too many business books don’t think about the audience appropriately. Have you thought about the specific person you want to address? Do you speak the language to reach them? Or should you be seeking a writing partner or ghost writer to make your message clear?
Our guest, Bronwyn Fryer, is a collaborative writer and veteran editor who has worked with best-selling authors such as Dan Ariely, Jonathan Quick, Dr. Edward Hallowell, Fred Kofman plus many more. Also, she spent nine years at the Harvard Business Review and collaborated with several thought leaders like Eric Schmidt from Google, John Chambers from Cisco and various others.
Peter and Brownyn discuss what a ghost writer can do for you and what a business book needs not only to be successful but worth reading. In addition, they share advice on what publishers are seeking, how to outline a book, and the long term effects of having a book on the market.
Most business books are written with the C-suite in mind. But are you fluent in business? Peter has some advice on why it is important to speak the language.