Getting a conference audience to stand up and pay attention. An interview with Kraig…
If you’re writing (or have written) a business book, you need to spend time thinking about the audience you’re trying to reach. Do you know how to speak their language? Should you seek out a writing partner, or ghost writer, to make sure your message is clear?
Our guest in this episode is Bronwyn Fryer, collaborative writer and veteran editor who has worked with best-selling authors such as Dan Ariely, Jonathan Quick, Dr. Edward Hallowell, and Fred Kofman. She’s also spent nine years at the Harvard Business Review, and has collaborated with thought leaders like Eric Schmidt from Google, John Chambers from Cisco, and many others.
Peter and Brownyn discuss the improvements a ghost writer can bring to your manuscript, and what publishers are seeking in business books today. In addition, she shares advice on how to outline a book, drive your schedule to create the manuscript, and negotiate the long-term effects of putting your book on the market. Listen in!
Most business books are written with the C-suite in mind. But are you fluent in business? Peter has some advice on why it is important to speak the language.