Leveraging Thought Leadership With Peter Winick – Episode 110 – A. J. Jacobs

Thought leaders are full of great ideas! How do you choose which ones to follow through? What ideas would make a good book chapter, and which are better served as a talk or an essay?

Our guest is A.J. Jacobs, New York Times best-selling author of “Thanks a Thousand,” and “The Year of Living Biblically,” as well as a journalist and TED talk speaker.

A.J. shares tips for generating tons of creative ideas, and offers suggestions for weeding down to the ones with potential to become something bigger. He shares his unique process for editing, and talks about how he ensures that every essay, talk, and chapter resonates with its audience. A.J. also talks about how authors cross over into the speakership world, and the skills he needed to learn to make that transition.

This episode is full of great advice for thought leaders, speakers, authors, and content creators of all kinds! Be sure to tune in!

To make content successful it has to be memorable. Peter shares some tips for making your “Content Sticky”.