Weighing the needs of the author vs. the wants of a publisher for books…
Thought leadership content needs to evolve in order to meet the demands of its audience. So, how do you let go of preconceived notions to make way for the things clients really need?
In today’s episode, Linda Fisher Thornton is our exciting guest! Linda is an innovative leadership consultant with a passion for ethical leadership. She’s the CEO of Leading in Context, as well as an Adjunct Assistant Professor of Leadership for The University of Richmond School of Professional and Continuing Studies, and the author of “7 Lenses.”
Linda shares the ways she’s had to adjust her content in order to meet her audience’s demands, their need for immediate results, and the ways they consume content. Also, she shares stories of the way great things can happen when you let go of “how things are” and explore the way things could be.
You don’t want to miss this one!
Linda tells us how she overcame all the reasons to not write her book and answered the call to do the work she knew would help people. Getting started can be the easy part. Peter offers advice on how to not just start, but reach the finish line