Leveraging Thought Leadership With Peter Winick – Episode 115 – Michael Zipursky

When you’re just starting out as a Thought Leader, it takes time to build your audience and gain acclaim and recognition for your content. But what if you could accelerate that process?

Our guest is Michael Zipursky, CEO of Consulting Success, host of the Consulting Success podcast, and author of the Amazon best seller, “The Elite Consulting Mind.” Michael’s spent most of his career helping consultants elevate their visibility and find new ways to accelerate business growth.

In this episode, Michael talks about why thought leaders need a very clear understanding of their target audience, and how specific you should get when trying to identify a target market.

If you want to make sure your content gets out and is seen, contact Thought Leadership Leverage for help with Marketing.

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Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!