Come out from behind the paywall to reach a larger audience. An interview with Malcolm…
The publishing world is changing quickly, as technology evolves at lightning-speed. Are traditional publishers still relevant? No one knows how the publishing world has changed better than today’s guest!
Ken Blanchard is the author of the best-selling book “The One Minute Manager”, as well as “Leading at a Higher Level”, “The Simple Truths of Service” and more than 60 other books. He’s been honored by Amazon’s Hall of Fame as a best-selling author, and is one of the most influential leadership experts in the world.
Ken shares his decades of experience about traditional publishing and how it has changed with the influx of modern technology. He also talks about ways to capitalize on various platforms of authorship, and how some publishers are changing to stay relevant in the new market.
Plus, Ken and Peter discuss Ken’s unique methods of gaining feedback for his books, and the various revision cycles he goes through before taking his manuscript to a publisher. If you’re working on your latest and greatest thought leadership manuscript, this is the podcast for you!
Ken tells us that your content doesn’t have to be simple, but it does have to be digestible. We have some additional advice on why complex ideas don’t sell.