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Leveraging Thought Leadership With Peter Winick – Episode 113 – Charlene Li

Thought leaders need to invest a lot of thought and energy in developing their brand. But what’s the distinction between developing your own personal brand, and developing a brand for your company?

Our guest is Charlene Li, the founder of Altimeter and author of the New York Times bestselling book, “Open Leadership.” Her new book, “The Disruption Mindset,” will be available on June 11th, 2019.

For the last two decades, Charlene has been a respected adviser to Fortune 500 companies, helping people see the future of digital transformation and leadership. Charlene walks us through the process she took in building Altimeter and positioning it to be acquired.

Charlene and Peter discuss the changes in the publishing landscape between the release of her first book 11 years ago, and her new book on the horizon. Plus, Charlene shares the importance of culture to her thought leadership, and discusses how building an honest and open relationship with your audience helps you in countless ways.

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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