Leveraging Thought Leadership With Peter Winick – Episode 113 – Charlene Li

Thought leaders need to invest a lot of thought and energy in developing their brand. But what’s the distinction between developing your own personal brand, and developing a brand for your company?

Our guest is Charlene Li, the founder of Altimeter and author of the New York Times bestselling book, “Open Leadership.” Her new book, “The Disruption Mindset,” will be available on June 11th, 2019.

For the last two decades, Charlene has been a respected adviser to Fortune 500 companies, helping people see the future of digital transformation and leadership. Charlene walks us through the process she took in building Altimeter and positioning it to be acquired.

Charlene and Peter discuss the changes in the publishing landscape between the release of her first book 11 years ago, and her new book on the horizon. Plus, Charlene shares the importance of culture to her thought leadership, and discusses how building an honest and open relationship with your audience helps you in countless ways.

Charlene has 5 books under her belt and understand what it takes to have a successful book launch. If you are looking to publish your first bookm it can be a enormous task. Contact Thought Leadership Leverage to discuss a strategy for your book launch.