Leveraging Thought Leadership With Peter Winick – Episode 121 – Diana Wu David

Do you know what keeps your clients up at night? Organizations need the ability to adapt, and maintain a competitive edge. They’re looking for the next big innovator – is it you?

Our guest is Diana Wu David, a former Financial Times executive, author of “Future Proof,” and adjunct professor at Columbia Business School’s EMBA Global Asia.

Diana works with global leaders, helping increase their ability to adapt, contribute, collaborate, and grow. In this episode, she discusses the circular effect of content generation, how to succeed in your “2nd or 3rd act,” and how to gather and act on market intelligence to make your business grow.

Discovering your client needs is not always easy but having a Customer Advisory Council can help. Peter tells us what a CAC is and why you might want one.