Leveraging Thought Leadership With Peter Winick – Episode 122 – Jon Tota

Leveraging Thought Leadership - Episode 122 - Peter Winick and Jon Tota

Today’s technology has made online learning incredibly accessible, but many thought leaders aren’t utilizing that benefit! Does your thought leadership capitalize on this new style of education?

Our guest is Jon Tota, a pioneer in online education and corporate training, as well as co-founder and CEO of Edulence, creator of Knowledge Link, and host of the Learning Life podcast.

Jon takes us on a broad tour of modern online education platforming, explains the value of data and metrics, and discusses ways to alter your content for the better based on feedback. He also discusses the importance of educational design, and how using a bit of game theory can help ensure that your end users come back time and time again!

Jon has some free content for our listeners, too. Download his Enterprise Selling Handbook today!


Jon and Peter talk about the value being able to measure performance in online content. Peter has some advice for measuring KPI in all you do.


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Peter Winick

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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